Rachel López
SEO & Marketing Lead · Inevex Solutions Inc.
- Legal SEO
- Google Ads
About
Rachel López leads digital marketing and SEO at Inevex Solutions, specializing in helping law firms achieve measurable growth through search engine optimization, Google Ads, and integrated digital marketing strategies. She brings deep expertise in the competitive legal search landscape.
Her approach is data-first — every campaign is built around clear performance metrics, continuous A/B testing, and transparent reporting that ties marketing activity directly to business outcomes.
Skills & Expertise
- Legal SEO
- Google Ads
- PPC
- Technical SEO
- Local SEO
- Content Marketing
- Google Analytics 4
- Search Console
- Email Marketing
- Social Media Ads
Key Highlights
Legal SEO Authority
Specialist in law firm SEO — targeting high-intent legal search terms and achieving first-page rankings for practice area keywords.
Google Ads for Legal
Manages Google Ads campaigns for law firms focused on qualified lead generation — optimizing for cost-per-consultation, not just clicks.
Multi-Market Campaigns
Manages integrated digital marketing campaigns across the US and Canada with market-specific targeting and budget allocation.
Experience
- 2019 – Present
SEO & Marketing Lead — Inevex Solutions Inc.
Legal SEO strategy, Google Ads management, content marketing for law firms
- 2015 – 2019
Digital Marketing Manager — Legal Marketing Agency
SEO, PPC, and content campaigns for 40+ law firm clients across North America
- 2012 – 2015
SEO Specialist — Marketing Agency
Technical SEO, content strategy, and link building for professional services
Education
- B.Comm. Marketing & Digital MediaToronto Metropolitan University